Case studies
SCENARIO 1 – SAAS COMPANY
CUSTOMER: video communications company
SERVICE REQUIRED: translation from English into Italian
TARGET AUDIENCE: large companies, entrepreneurs, medium/large teams
TEXT TYPES: product presentations, specifics and launches, blog articles
NOTES: focus on consistency (following the glossary provided), fluency (to make blog posts engaging), and creativity (for marketing content)


SCENARIO 2 – MULTINATIONAL RETAILER
CUSTOMER: fitness and sportswear company
SERVICE REQUIRED: translation from English into Italian
TARGET AUDIENCE: HR representatives, employees, shop assistants
TEXT TYPES: training materials, marketing presentations
NOTES: focus on inclusivity, engagement (making taglines engaging in Italian), and consistency (following a glossary updated each week)
SCENARIO 3 – BEAUTY BRAND
CUSTOMER: online store of perfumes skincare and beauty products
SERVICE REQUIRED: review of Italian translated copy
TARGET AUDIENCE: teenagers, parents, beauty lovers
TEXT TYPES: product descriptions, sales copy
NOTES: focus on readability and effectiveness (use of a marketing style to convert readers into buyers)


SCENARIO 4 – ENTERTAINMENT COMPANY
CUSTOMER: online store of toys and board games
SERVICE REQUIRED: creative translation from English into Italian
TARGET AUDIENCE: teenagers, games enthusiasts
TEXT TYPES: product descriptions, sales copy
NOTES: focus on the use of creative solutions (names of toys and characters), use of a marketing style
SCENARIO 5 – RECRUITMENT PLATFORM
CUSTOMER: job search platform
SERVICE REQUIRED: translation from English to Italian
TARGET AUDIENCE: B2B clients (medium to large companies); B2C clients (job applicants)
TEXT TYPES: blog articles, help pages, presentations
NOTES: use of a marketing tone to highlight perks and opportunities of services provided; use of an educational and helpful tone to give advice to applicants; use of a glossary and a style guide provided


SCENARIO 6 – MARKETPLACE
CUSTOMER: online seller of consumer goods (personal care, skincare and household products)
SERVICE REQUIRED: translation and post-editing from English to Italian
TARGET AUDIENCE: general public
TEXT TYPES: product descriptions, sales copy, customer reviews
NOTES: use of a formal marketing style; adaptation of cultural references according to target audience; rephrasing of sentences to make them sound more natural