Case studies

CUSTOMER: video communications company

SERVICE REQUIRED: translation from English into Italian

TARGET AUDIENCE: large companies, entrepreneurs, medium/large teams

TEXT TYPES: product presentations, specifics and launches, blog articles

NOTES: focus on consistency (following the glossary provided), fluency (to make blog posts engaging), and creativity (for marketing content)

CUSTOMER: fitness and sportswear company

SERVICE REQUIRED: translation from English into Italian

TARGET AUDIENCE: HR representatives, employees, shop assistants

TEXT TYPES: training materials, marketing presentations

NOTES: focus on inclusivity, engagement (making taglines engaging in Italian), and consistency (following a glossary updated each week)

CUSTOMER: online store of perfumes skincare and beauty products

SERVICE REQUIRED: review of Italian translated copy

TARGET AUDIENCE: teenagers, parents, beauty lovers

TEXT TYPES: product descriptions, sales copy

NOTES: focus on readability and effectiveness (use of a marketing style to convert readers into buyers)

CUSTOMER: online store of toys and board games

SERVICE REQUIRED: creative translation from English into Italian

TARGET AUDIENCE: teenagers, games enthusiasts

TEXT TYPES: product descriptions, sales copy

NOTES: focus on the use of creative solutions (names of toys and characters), use of a marketing style

CUSTOMER: job search platform

SERVICE REQUIRED: translation from English to Italian

TARGET AUDIENCE: B2B clients (medium to large companies); B2C clients (job applicants)

TEXT TYPES: blog articles, help pages, presentations

NOTES: use of a marketing tone to highlight perks and opportunities of services provided; use of an educational and helpful tone to give advice to applicants; use of a glossary and a style guide provided

CUSTOMER: online seller of consumer goods (personal care, skincare and household products)

SERVICE REQUIRED: translation and post-editing from English to Italian

TARGET AUDIENCE: general public

TEXT TYPES: product descriptions, sales copy, customer reviews

NOTES: use of a formal marketing style; adaptation of cultural references according to target audience; rephrasing of sentences to make them sound more natural